Brand Architecture

HIME

Human Infrastructure for Modular Ecosystems

HIME is a unifying vision that places humans at the center of infrastructure, with AI as an operator and amplifier, modularly integrating communication, records, legal access, creation, and business. The brand is designed in four layers, from a philosophical symbol to the legal entity.

Brand Architecture

The HIME brand consists of four layers. Each layer has a distinct role, from the overarching worldview to the enterprise brand, legal entity, and individual services.

Layer 1

HIME

Worldview & Philosophy — Human Infrastructure for Modular Ecosystems

The philosophy and worldview that underlies all activities. Placing human intent at the center, with AI as an operator and amplifier, it realizes the systematization of knowledge, legal access, and the integration of communication and records — the pinnacle of the brand.

Layer 2

HIME Systems

Enterprise Brand

The public face of the company for external communication. Used in press releases, partnerships, and email signatures. Emphasizes an established, foundational corporate presence.

Layer 3

Kouna Hime Inc.こうな姫株式会社

Legal Entity

The formal name used in contracts, administrative procedures, and terms of service. The legal entity stays in the background.

Layer 4

LexCardby HIME Systems

Service Brand

Legal access support system. The first product born from HIME's intellectual foundation. Provided as a free public service with no ads and no data sales.

Open lexcard.jp ↗

Intellectual Foundation

HIME's products are born from original research, creative, and development projects. Theory comes first; products are its application.

W100 Knowledge Classification

An original knowledge classification system of 100 fields × 10 perspectives × 100 themes. Designed as a foundation for learning, education, research, and practice beyond traditional library classifications (NDC).

50 Laws Project

A vision to reorganize over 2,000 Japanese laws into approximately 50 consolidated acts. LexCard was developed as a tool to browse, edit, and verify these 50 laws.